Last years goverment run Boys into Books campaign has yeilded positive results in literacy, listening and communication skills an evaluation by the Museums and Libraries Association shows:

• around 330,000 boys aged five to eleven were involved in activities as part of the Boys into Books campaign including reading groups, storytelling sessions and library visits
• over 1100 primary schools and 2600 Early Years centres have established new links with their local library for the first time, leading to a sharp increase in visits to libraries outside school hours
• as part of the Book Ahead programme, children aged three to five took part in over 4500 storytelling session, 5400 nursery rhyme time sessions and 1600 book talks
• positive improvements in literacy, listening and communication skills were made linked to the Boys into Books and Book Ahead programmes.

via DCSF